OPen

Writing

0 → .1 is a collection of essays based on my experiences working with early stage companies, writing books and thinking deeply about growth systems.

It's a manual for bringing complicated things into the world and growing them in logical, cohesive systems. It provides actionable steps to turn ideas from nothing into something.

This site holds the first few entries in 0 → .1. All essays will eventually be compiled into a brief, actionable book.

Growth

0) Intro: Zero to Point One

0 → .1 is a manual for bringing big ideas into the world.

Growth

1) Distilling Ideas Into a Designing Principle

Finding bedrock: designing principles are the one-line strategies that ideas grow from.

Growth

2) Building Around a Designing Principle

How to build around a designing principle.

Marketing
Design
Growth

3) The MDP: A Minimum Designing Principle

Crafting a minimum viable starting point.

Mental Models

A) Model: Latticeworks

Facts must filter through a latticework of mental models.

Mental Models

B) Model: Dealing with Reality

How to view reality objectively, instead of through an emotional lens.

Mental Models
Growth

C) Model: Contradictory Ideas

Great things embody contradictory ideas (at the same time).

Mental Models

D) Model: Inversion

Turn ideas upside down in order to understand them.