OPen
great writing +
focused design +
growth systems =
Quality
Background

I'm drawn to large, complicated systems:
Plot shapes in stories.
Algorithm design in CS.
GTM plans of early stage companies.

I study shared principles across these domains and put them into action.

The Work 1994 - now

Worked with a variety of fast-scaling consumer and B2B companies. Select clients:

Head of Marketing + work on GTM

/ Recast

now

Growth and Product Manager

/ nf&co.

2021-2023

SEM + CRO

/ Beyond (while at nf&co.)

2022-2023

Paid Growth + AMAZON PPC

/ Hawthorne (while at nf&co.)

2022-2023

GTM strategy + CRO + Paid Growth

/ Slip.stream (while at nf&co.)

2023

Paid Social

/ Nom Nom (while at nf&co.)

2023

CRO + Paid Growth

/ Better Place Forests (while at nf&co.)

2023

Author

/ non-fiction, fantasy & more

2017-now

M.F.A. Creative Writing

/ Adelphi

2017-2019

B.A. Computer Science

/ Amherst College

2012-2016

Growth Systems

Copywriting

Design

GTM strategy

Paid growth

CRO

QUALITY

digital product