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Grow early-stage companies.
write books.
take notes as I go.
Ab
ut
driven by quality, cohesive marketing: Creating go-to-market systems & executing with quality.
The Work 1994 - now
Worked with a variety of fast-scaling consumer and B2B companies. Select clients:
Head of Marketing + work on GTM
/ Recast
now
Growth and Product Manager
/ nf&co.
2021-2023
SEM + CRO
/ Beyond (while at nf&co.)
2022-2023
Paid Growth + AMAZON PPC
/ Hawthorne (while at nf&co.)
2022-2023
GTM strategy + CRO + Paid Growth
/ Slip.stream (while at nf&co.)
2023
Paid Social
/ Nom Nom (while at nf&co.)
2023
CRO + Paid Growth
/ Better Place Forests (while at nf&co.)
2023
Author
/ non-fiction, fantasy & more
2017-now
M.F.A. Creative Writing
/ Adelphi
2017-2019
B.A. Computer Science
/ Amherst College
2012-2016
Writing + thinking
How do complex things come into the world? How do they grow? What do the plot of a fiction novel and a startup go-to-market plan have to do with one another?
There are common processes that turn complex ideas into distilled, tangible objects. I study these principles across disciplines, and document what I've found at 0 → .1.
Fiction
marketing
design
growth systems
writing 10+
0) Intro: Zero to Point One
0 → .1 is a manual for bringing big ideas into the world.
1) Distilling Ideas Into a Designing Principle
Finding bedrock: designing principles are the one-line strategies that ideas grow from.
2) Building Around a Designing Principle
How to build around a designing principle.
3) The MDP: A Minimum Designing Principle
Crafting a minimum viable starting point.
Get in touch
by email or linkedin 👇
